Sony unveiled a new prototype high-tech car it will produce in partnership with Honda at the CES tech show on Wednesday.
The vehicle, first announced in October, took the stage at CES in Las Vegas, Nevada. It will be called Afeela.
Yasuhide Mizuno, CEO of Sony Honda Mobility, said the company expects to receive pre-orders in the first half of 2025 and deliver the first cars to customers in North America in the spring of 2026.
“Since safety and security are essential to mobility, we will integrate Sony’s sensors and Honda’s safety along with other smart technologies,” said Mizuno.
Sony and Honda announced their 50-50 joint venture in March. It brings together Honda’s automotive, mobility technology and sales expertise with Sony’s expertise in imaging, networking, sensors and entertainment.
Production of the vehicle will take place at one of Honda’s 12 plants in the U.S. The U.S. was chosen for the launch because electric vehicles are already popular there. Japan was second as Honda’s home market, and other markets, including Europe, will follow, but no dates have been set.
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