Remember when celebrity Kim Kardashian “broke the internet” when she stuck a glass of champagne up her butt?
Well, Australian fitness mogul Tammy Hembrow has also caused quite a stir with her latest photoshoot to promote her ‘Tammy Fit’ app.
The 28-year-old shared a behind-the-scenes clip in which she wore a shimmering metallic silver leotard that showed off her toned rear and a pair of matching platform heels.
She was seen on all fours, one foot raised as she balanced a tray of oysters on the sole of her shoe.
“Not only is there a new challenge starting in Jan @tammyhembrowfitness, but we also have so many new recipes on the app, including my FAVORITE oyster mignonette,” she captioned the clip.
The video has already been viewed millions of times and fans have compared it to Kim Kardashian’s paper magazine cover photo from 2014.
“This is better than the Kim K champagne session,” one follower commented.
“Tammy wins! over Kim K’s champagne ass,” another wrote, while a third said: “Giving Kim K champagne vibes.”
One fan described it as “weird” but said it’s still “good publicity.”
“Photo session a little over the top; buuuut you are my favorite fitness and mom influence,” another fan wrote.
“WOW this is crazy!!!!” said a third, while a chef and food photographer described it as “unnecessarily extra”.
However, while some expressed their distaste for the shoot, many backed the Gold Coast influencer, calling it “amazing”.
The mother of three, who has nearly 16 million followers on Instagram, not only owns a successful fitness app, but also has her own activewear brand, Saski.
In September of this year, Hembrow fronted the digital cover of Forbes Australiainaugural issue of his daughter Posy Poole.
“Posy’s first Forbes shoot. The first issue of @forbesaustralia is out now. How special to be a part of it,” she wrote.
Hembrow, who has an estimated net worth of $38 million, said Forbes in the accompanying story that he “has always had this entrepreneurial spirit.”
“From a young age, I wanted to be my own boss. I could never see myself working under anyone,” he said.
After the birth of her son Wolf in 2014, she said: “I had a lot of people in my ear… saying, ‘Oh, your life is going to end.’ Your body will never be the same.”
She added: “And it made me want to share it even more to prove everyone wrong. I’m still going to be successful, I’m still going to be fit in the gym, I’m still going to have an amazing life. Just look at me.”
Hembrow was one of 10 Australian creators linked Forbes as part of the “new wave of entrepreneurs”.
Originally published as Tammy Hembrow’s photo shoot goes viral on Instagram