Avatar: The Way of Water
Courtesy: Disney Co.
Disney and James Cameron’s “Avatar: The Way of Water” earned an estimated $56 million in its second weekend in theaters, a 58 percent drop from its debut.
A decline in ticket sales is common for blockbuster titles, with most seeing a 50% to 70% slip. This metric, known as the second-week drop, is often used as an indicator of whether a film will have longevity at the box office or can quickly flop.
Films that fall below 50% are expected to have solid and long runs, while those above 70% will likely see ticket sales continue to decline sharply as the film fades from the public eye
“Avatar: The Way of Water’s second weekend drop puts it right where it needs to be, as this performance will set the tone for the ongoing box office journey for the film” , senior Paul Dergarabedian said. comscore media analyst.
Box office analysts noted that cold winter weather and storms over the Christmas weekend likely led to slower ticket sales domestically.
In addition, international ticket sales continue to grow. The second-week drop for markets outside the US and Canada was 43.9%. “The Way of Water” has always been expected to generate at least 70% of its box office from international ticket sales and that’s precisely where the division stands as of Sunday.
“The Way of Water” has generated $855 million in global ticket sales since its December run. Release 16: $254 million domestic and $601 million from international markets. It is currently the fifth highest-grossing film released in 2022.
supreme and Skydance’s “Top Gun: Maverick” is the current leader with $1.48 billion worldwide, followed by The universal ones “Jurassic World: Dominion” ($1 billion), Disney and Marvel Studios’ “Doctor Strange in the Multiverse of Madness” ($952 million) and Universal and Illumination’s “Minions: The Rise of Gru” ($939 million dollars).
The volume for “The Way of Water” represents less than half of what Cameron said the film needs to generate to be considered profitable. Despite declining word-of-mouth, which has focused on stunning visuals destroyed by a lackluster plot, the “Avatar” sequel has room at the box office.
The next big hit, Disney and Marvel’s “Ant-Man and the Wasp: Quantumania,” doesn’t hit theaters until February. 17, leaving “The Way of the Water” a long stretch at the box office without much competition.
“January doesn’t have a lot of direct competition against the movie,” said Shawn Robbins, chief analyst at BoxOffice.com. “That’s when the Avatar sequel could make up for any perceived lost ground in meeting long-term expectations, if at all.”
“We live in a world where the desire for instant gratification means that early results are used as the ultimate barometer of a film’s success,” he said. “Realistically, sometimes that makes sense, but sometimes it doesn’t. This is one of those latter situations.”
Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal is the distributor of “Jurassic World: Dominion” and “Minions: The Rise of Gru.”