It’s all about bright colors and a bit of retro this season, said head of design and production Michael Hittinger at Cape Town beach and leisure brand Granadilla.
The brand recently launched its own space at We Are Egg department store in The Zone in Rosebank as it grows a national footprint. The pieces are designed and manufactured locally.
Granadilla was first launched in 2014 and the brand was inspired by the leaves that Mother City ice cream vendors on the beach use to sell their wares. Capetonians claim these are legendary sales pitches, and in celebration of this lyrical art, the ice pops sold on the beach even feature in some Granadilla swimwear designs.
But looking good at the beach this season goes beyond throwing on a coat and getting ripped on vacation in flip flops. Everything has to be Instagram-worthy these days, and, Hittinger said, cross-over looks between beach time and nighttime is one of the hottest trends of the season.
Beachwear colors this season are bright and bold, Hittinger said. He said: “Look out for cobalt, pink and red this summer. This season it’s all about bright colors and 70s-inspired prints in both menswear and womenswear. Notable trends also include quirky color combinations with repetitive patterns”.
In terms of style, she said the bottoms of the season are either sassy or slightly stripped. Hittinger said the thong is making a strong comeback. The men’s shorts are also slightly smaller and this year the shorts are cut above the knee. He added: “There are also some experimental cuts like shorts and the ’70s jogger.”
READ ALSO: From Kim Kardashian to Barbiecore and Coperni: the wildest fashion inspirations of 2022
When you’re not dressed up, mesh tops, bottoms and dresses are huge in beachwear this year. Hittinger said: “You can also dress it up for a night on the town. Thrown over more basic pieces like a fitted white dress or a T-shirt and trousers, mesh pieces can be paired back for clubbing or dressing up -se with a pair of strappy sandals.
She added that in all aspects of fashion this season, pure is the common denominator. It’s everywhere and the trend to reveal and conceal, or sometimes not conceal, is here to stay, according to fashionistas, at the beginning of European summer earlier this year. The reports suggested that the trend of showing more skin in a playful and dramatic, figure-hugging way will continue for several seasons.
However, Hittinger said, there is no longer a fashionable no-no. He said that in today’s fast fashion environment, individualism has also become much more prominent, and any kind of disastrous fashion faux pas is really a thing of the past. He said there’s very little that doesn’t make the cut these days.