From the Jordan brand that chose to open its first concept store in Milan, instead of, for example, Chicago. Why, well, “it’s a fashion capital of the world,” Craig Williams, the brand’s president, told WWD. “People come here because they’re thinking about what’s new, what’s going to be hot in a year or two, and when we think about the impact we want to have with consumers, in the industry, in streetwear and also in culture, there are There are many synergies between our aspirations and everything that Milan represents”.
In Mr. Grede’s words: “It comes down to the intersection of commerce and entertainment. They have converged.”
The language of influence
Mr. Villaseñor said his deal with the Coyotes will allow him to get his hands on everything from, potentially, “the campaigns to the color palette of the arena, the drinks, the lighting, the logo and design, even outside of the stereotypical merchandise program to dress the team at both the street and formal levels.” It’s like an in-house makeover program!
And it’s no different than what he’s trying to do by reinventing Bally, where he added some glitz to the alpine ephemera. “If you really dissect it, it’s about honoring the heritage and amplifying it,” Mr. said Villaseñor.
This is the kind of fashion traditionally found in design workshops, not weight rooms. But, New York Islanders owner Scott Malkin said, that’s not the only connection. Mr. Malkin is also the founder of Value Retail, a group of luxury shopping centers in Europe and Asia, and this year opened a new shopping village next to the recently opened UBS hockey arena in Belmont Park.
Sports and fashion are both, he said, “about creative energy coupled with execution,” about managing talent that often doesn’t fit easily into a rigid structure and must evolve as it goes. does society Both deal with a relentless schedule and can have enormous psychic impact and reach, she said, and both love to talk about “experiential healing.”