Considering that it has been estimated that around 80% of designer bags sold on the streets of the world are fake, it is no longer acceptable to assume that the majority of designer bags in South Africa are also fake.
From Louis Vuitton, Gucci, Prada, Christian Louboutin and Burberry, Luxity, located in Sandton’s Nelson Mandela Square, buys and resells all pre-owned luxury fashion items in South Africa.
But don’t think you can fool them with fakes.
WATCH: How to identify if your Louis Vuitton bag is fake
There is an intriguing trend emerging where consumers are willing to pay top dollar for a “good” replica close to the price of the original.
Every day fake bags are seen on the arms of social media influencers, who want to show off the gifts of their ‘well-wishers’.
The star of the Netflix reality show Song Jia of the popular Single hell she was called out and widely written off by the Korean fashion community after she appeared on the show wearing fake clothes and carrying fake bags.
Labeled as the show’s glamor girl, her following dwindled when fans slammed her for being a fashion impostor.
Jia was forced to issue a public apology on her YouTube channel to her 1 million subscribers and even write a handwritten apology to brands due to intense international pressure to carry genuine items.
So why not buy the original instead of taking the risk, especially when it appears on an international platform?
A bit confusing, but it also opens up a space for the resale market of original designer bags.
Louis Vuitton ranks first among the most counterfeited bags in the world.
South African store Louis Vitton first opened its doors at the Sandton City Mall in 2004 and since then, fraudsters have found a way to try and replicate most of the merchandise.
Every day fake bags are seen on the arms of social media influencers who want to flaunt gifts from their benefactors.
Louis Vuitton is the best seller in four categories, shoes, bags, accessories and clothing.
All this is reproduced in elusive workshops that are not associated with the designer brand, it is also the most searched brand online.
One secret to an original designer piece, especially a handbag, and why it’s a better buy, is that it’s the ultimate investment piece.
Resellers like Luxity have opened stores across the country so that owners of original designer pieces can resell and make a pretty penny.
The Citizen spoke to Claudia from Luxity, a specialist in luxury brands who can spot a fake without blinking.
Here are his top tips:
Tips on how to spot a fake Louis Vitton bag
- All Louis Vuitton bags come with a code: two letters and four numbers that tell you where it was made, if they don’t show it, it’s fake. All bags have a microchip that can be traced back to the original manufacturers.
- Check that all LVs are aligned
- Check that the seam of the bag is well done and clean.
- The flap on the inside of the bag must go all the way to the bottom of the bag, if it ends halfway or shorter it is a fake
- The letter L in the logo must have a short foot and the O must be round.
- On the fake bag, the O is more oval and the N is skewed and not properly embossed.