Twitter to ban accounts promoting rival social networks like Mastodon

Twitter said Sunday it would ban accounts promoting rival social media platforms, the company’s latest move since Elon Musk took over.

In a post, Twitter said it would remove accounts “created solely for the purpose of promoting other social platforms.” The company said it would take action against users who violate the policy “at both the tweet and account level.”

The decision also means users will no longer be able to link to their own accounts on other social media platforms.

The move, the latest change in an already chaotic month at the company, could affect giant social media platforms, including Facebook and Instagram; start-ups like Mastodon and Post; and the right-wing site that former President Donald J. Trump helped found, Truth Social. Twitter said the new policy would also affect two other alternative social networks, Tribel, Nostr.

Twitter suspended Mastodon’s account last week, after the site promoted the work of a journalist who had been banned from Twitter.

Social networks have traditionally allowed links to other social platforms, with the idea that sharing content can bring wider distribution to publications and a more open internet.

Twitter’s policy change on Sunday reflects a broader pattern in which Mr. Musk has purged the platform of dissenting voices. Last week, it suspended the accounts of half a dozen well-known journalists, including Ryan Mac of The New York Times and Drew Harwell of The Washington Post. Most of these accounts have since been reinstated.

It also suspended more than 25 accounts that tracked the planes of prominent people, government agencies and billionaires, including Mr. moss

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